For years now, I have been building furniture and home accessories by hand. Each piece I have created has been designed and put together by me alone and finished with the utmost care. In today’s highly competitive world, craftsman like myself are unfortunately getting pushed to the side by the “box furniture” we see in so many stores like Wal-Mart and Kmart.
To the normal untrained eye, this boxed
furniture looks great. You can purchase a pine end table for around $50.00 to
$75.00 that looks well made and has a decent finish on it. You can purchase at
the same store a table and 4 chairs for $150.00 that will certainly hold up for
at least a few years.
So how do my colleagues and I compete with
this? There is no way I can buy the wood, put in the time involved in cutting
the pieces, assembling them and putting the finish on for $50.00 and still make
a profit. My table and chairs wholesale for no less than $400.00 and that means
they sell in a retail store for $800.00. In other words, a true craftsman cannot
compete and this is the dilemma we are facing today.
I am a firm believer in hand made goods,
doing business with a hand shake instead of a contract and giving to people
excellent quality in both my products and customer service. This is disappearing
in America quicker than we would like. The hands on, old style, down to earth
craftsman is slowly being put to the wayside.
I remember back way back when, (much to long
to admit to you), when I started making my first products to sell. I made a ton
of birdhouses and a ton of twig baskets. I sold these at a very reasonable price
and it was a great beginning to my future products I developed later. Now, you
can buy on many Internet sites birdhouses and baskets made in China that are of
good quality and are under $10.00 each. I couldn’t even walk to my shop for
$10.00 let alone make a basket for that.
So what do we do? It is up to the people who
still believe in the true quality of handmade products and the craftsmanship
that goes into them to stay away from Wal-Mart and Kmart for furniture and go
back to buying solid, well made, handcrafted goods. Not only will you find the
product you purchase most likely be one of a kind, but it will also last your
lifetime and more.
| Tall Stone Lamp w/Hand Painted Rawhide Shade by Clearwater Cabin Living |
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